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Cool Brands UK

Cool Brands UK

The CoolBrands top 20 collest brands of 2013

Cool Brands UK

Cool Brands UK
Since 2001, they have been canvassing the opinions of experts and consumers to produce a barometer of Britain’s coolest brands, people and places. Each brand featured has qualified for inclusion based on the collective opinions of the Expert Council  and more than 2,000 members of the British public.
Experts and consumers were given the following guidelines when considering the brand list: Cool is subjective and personal. Accordingly, voters are not given a  definition but are asked to bear in mind the following factors, which  research has shown are inherent in a CoolBrand:

1. Style
2. Innovation
3. Originality
4. Authenticity
5. Desirability
6. Uniqueness
The CoolBrands top 20 collest brands of 2011 
1 Aston Martin – Automotive/Cars
2 Apple – Technology/General
3 Harley-Davidson – Automotive/Motorbikes
4 Rolex – Fashion/Accessories, Jewellery, Watches
5 Bang & Olufsen – Technology/General
6 BlackBerry – Technology/Telecommunications
7 Google – Online
8 Ferrari – Automotive/Cars
9 Nike – Sportswear & Equipment
10 YouTube – Online
11 Alexander McQueen – Fashion/Designer
12 Dom Perignon – Drinks/Champagne
13 PlayStation – Leisure & Entertainment/Games & Toys
14 Ray-Ban – Fashion/Accessories, Jewellery, Watches
15 Chanel – Fashion/Designer
16 Nintendo – Leisure & Entertainment/Games & Toys
17 Vivienne Westwood – Fashion/Designer
18 Agent Provocateur – Fashion/Lingerie
19 Tate Modern – Leisure & Entertainment/UK Attractions & The Arts
20 Maserati - Automotive/Cars

cool brands aston_martin_\cool brands apple cool brands harley davidson cool brands rolex cool brands bang_olufsen_beocom cool brands blackberry cool brands google cool brands ferrari cool brands nikecool brands youtube cool brands alexander mcqueen cool brands dom perignon cool brands playstation 4 cool brands ray ban cool brands chanel cool brands nintendo cool brands vivienne westwood cool brands agent provocateur cool brands tate moderncool brands maserati

“A brand that captures your mind gains behavior. A brand that captures your heart gains commitment.”Scott Talgo, Brand Strategist


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