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Effective Package Redesigns By Ewan Yap

Effective Package Redesigns By Ewan Yap



This stylish project, brought to us by design artist Ewan Yap, explores how “less is more” within famous drinking brands. Ewan created a series of experimental packaging redesign based on the principle of ‘Big Brand Theory‘. The main focus is to have each brand’s identity meticulously and uniquely cropped out of the packaging as much as possible, yet maintaining it’s integrity and comprehension and, at the same time, enhancing the aesthetic value. As you can see from the results below, he is really good at this purpose.
Check out 10 Most Effective Package Redesigns By Ewan Yap.

10 – Tiger

Package Redesigns Tiger
Tiger

09 – Guinness

Guinness
Guinness

08 – Sprite

Sprite
Sprite

07 – Seven Up

Seven Up
Seven Up

06 – Pepsi

Pepsi
Pepsi

05 – Heineken

Heineken
Heineken

04 – Fanta

Fanta
Fanta

03 – Red Bull

Red Bull
Red Bull

02 – Carlsberg

Carlsberg
Carlsberg

01 – Coca Cola Zero

Coca Cola Zero
Coca Cola Zero
Via: BIG BRAND THEORY

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