Light Painted Dress New fashion by Atton Conrad
Creative photography by Atton Conrad, a London-based advertising and art photographer.
“It was the Futures Light’ story in 125 Magazine where he light painted dresses on to models that the development of his light painting techniques began. They were further honed on the international Hennessy print Campaign ‘Blended with Talent’ for Louis Vitton Moet Hennessy after his switch to art and advertising, a more fertile arena for the techniques.
The process is an intensly visceral one, almost a dance with light, as he physically paints the subject with light brushes in a blackout studio whilst remote triggering the camera.”
When you can’t make them see the light, make them feel the heat. Ronald Reagan